Monono is the newest Milanese spot to enjoy a Slow Retail Experience: the must go location for art lovers, curiosity seekers, design enthusiasts and treasure hunters, where creators and small brands can showcase their work and interact with the public.
Based in via Vincenzo Monti 36 – 5 Vie District, walking distance to Triennale Milano – it provides a secretive yet in the spotlight window to temporary exhibit unique concepts and spread challenging ideas, providing immersive and fullfilling experiences where human contact and direct relations guide in-store shopping.
Monono means “of things” in japanese, hence the possibility for anything and everything to grow and happen between the many scratched walls that define Monono’s peculiar and historical locations.
Two private and entirely customizable locations are offered from a week to a month to everyone with an original philosophy and a unique style, no matter the type of product or idea: everything is appreciated, from a work of art to a design piece, a plant or a book.
A Slow Retail strategy will drive people to connect deeply and directly with you and your products, enhancing each exhibition experience, arising its authenticity and uniqueness.
The price is decided together with an auction-style bargaining and if your idea makes Monono fall in love, you get the chance to exhibit your work for free. You’ll just need to introduce two potential exhibitors to increase Monono’s circle.
Kawamoto is a plant artist who presents unique styling techniques using plants’ original beauty that shifts as plants grow and age.
He owns 5 stores in Tokyo and Milano and New York, while he also acts as a director of store installations, spatial styling and merchandise design of various genres beyond the field of plants.
In recent years, clients include UNITED ARROWS, GAP, WOOLRICH, NEWoMan for whom Kawamoto directs and creates spatial installations. Kawamoto continues to explore new fields where people-to-plants relationship is even more flourished.
Bicicletta Dannata’s mission is to reevaluate historical bikes and frames, often of inestimable value, and to bring them back to life through a meticulous restoration of their elements.
Uniquely crafted pieces, unique as the stories and the characteristics that lie within their parts. Evolved, yet not losing that original spirit where their imperfections, blemishes and rust tell the heroic story of Italy and the protagonists that shaped it.